Spring – Summer Preview

Spring – Summer Preview

We caught up with Grosvenor’s Design Director Juan Credidio to talk about the new season and surprises for SS15. 

What can we expect from Grosvenor this season?

We are so pleased with the success of the Grosvenor Blazer, the response has been amazing in London and internationally. For Spring – Summer we will be launching 4 new colours of our Signature Blazers. Stunning and luxurious checked fabrics that we hope will be a big hit with the Grosvenor man.

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New fabrics for our Signature Blazer”

What are you favourite pieces?

I love the nautical looks for Spring, wonderful transitional pieces that I personally will be wearing. We have some great shirts that fall into this trend in plains and prints.

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“Grosvenor Design Director, Juan Credidio’

Are there any surprises in the new collection?

Yes there are some that will give our customers more choice and attract a younger man to our shirts. This season we are introducing our Sports Collection, 15 pieces that stand out as a step in a new direction for us. This collection is more casual with a slimmer fit and details like military inspired shoulder lapels. 

The new SS15 collection from Grosvenor will be in store and online soon. To be the first to hear sign up to our newsletter here.

Q & A with Grosvenor’s Design Director, Juan Credidio

Juan Credidio

What shirt from AW14 do you feel is the most versatile?

The Signature collection is by far the most versatile, with the subtle details inside the collar, under the cuffs and under the front placket, these can be worn formal with a tie as well as casual with some interest.

If you had to pick 3 accessories from AW14, what would they be and why?

I really love the new tie range for Autumn, we work with Vanners (silk weavers) in Sudbury England, and in particular the paisley is my favorite.

The new pocket squares are really great, we have 6 monotone shades that have just arrived and will be in store next week.

I know is still very warm, but I am really excited about the new scarves for this autumn, we have lightweight options and cashmere from Scotland.

How far ahead do you work on seasons and how do you start to work on a new collection?

I work one year in advance, the majority of our cloth is exclusive to us and woven in the 2-fold 100’s Royal Twill, I start designing the cloth 12 months ahead. We have a wholesale collection, so the range needs to be ready to show 6 months before delivery. The same would apply to all of the accessories, ties, silk hanks, belts etc. I am currently working on AW 15.

What is your favorite look from Grosvenor AW14?

My favorite look would be the full outfit; we have just added chinos and blazers to the collection. The chinos are made in lightweight 100% cotton that has a great luxurious finish on the cloth, the blazer is a wonderful shade of navy and made in Super 110’s fine wool. Teaming the chino and blazer with a great casual shirt and adding a pocket square makes a great look.

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What inspires you creatively?

I have always been interested in fashion, even from a young age, in Panama I had the nick name “Fashion” because I always spend so much time and money on the way I dressed. I have a great interest, not only in the fashion industry but I also love interior design and visual merchandising. I can get inspiration in many ways, it can come from visiting cities and observing the way people dress.

Who are your style icons?

I do not have a style icon in particular; I like to take influence from many areas. Coming from Central America, I am not afraid to inject some colour into the collection, but this is always combined with classic styles and shapes.

Grosvenor - 18/19 Jermyn St . London W1 pix and copyright Nick Cunard nickcunard.co.uk

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Behind the Camera

Behind the Camera

It might be Summer outside but we are getting ready to bring you our new collection for Autumn – Winter 2014

Last week we shot some stand out pieces on location in London. We were very fortunate to be given access to the Victoria marvel that is The Bishopsgate Institute. This Grade II listed building is in the heart of the City of London and has recently been restored to it’s former glory.

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Our small team and the faces for the new season spent the day in this amazing venue. With beautiful oak doorways, painted paneling and many historical marble busts, we were not short of backdrops for our shirts.

Here are some behind the camera images from the day, along with a sneak preview of some new styles.

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If you would like to be notified when we launch our Autumn – Winter 2014 Collection sign up to our weekly newsletter here.

Preview Shirts

AW Press Preview

AW Press Preview

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We know it is only just into summer but in the World of fashion things move so fast and the press are always looking at what’s next. With this in mind we decided to hold a special breakfast at our store on Jermyn Street.

We wanted to celebrate and show off our new store, the new online shop and preview some key pieces from Autumn – Winter 2014.

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With plenty of coffee, mini pastries and a healthy fruit platter we welcomed fashion, beauty and luxury journalists to store.

The sun was shining and we were all so pleased with the turn out, we had such wonderful feedback on the store and the new collection.

The press left with a luxurious good bag and huge smiles.

Read what The Sloaney’s Editor, Laura Toogood thought of the AW14 Collection http://www.thesloaney.com/fashion/grosvenor-shirts-unique-designs-and-a-royal-warrant.html

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