AW15 Collection | Behind The Scenes

AW15 Look Book Preview

We would like to invite you to take a look behind the scenes of our new AW15 photoshoot where we are piecing together beauty shots for the new AW15 collection look book.

Behind the scenes aw15 photoshoot

Behind the scenes AW15 photoshoot

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The creativity of the photoshoot was directed by our design director Juan Credidio and was photographed by Daniel Igbinyemi.

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Juan began working on the AW15 designs one year in advance to ensure that anyone wearing our new collection will be both the best dressed and elegant looking gentleman.

You can now shop our new AW15 collection by visiting our flagship store located at 18-19 Jermyn Street, London, SW1Y 6LT or online www.grosvenorshirts.com.

Grosvenor Shirts British Made Jermyn Street

Grosvenor Shirts – British Made Shirts – Sale Now On

British Shirt Sale London Jermyn Street

Grosvenor Shirts, famous for manufacturing and retailing its own British made shirts, are now hosting a sale with up to 50% off both at their flagship store, which is located in Jermyn Street and also online where you can purchase 24/7.

The sale includes selected items from the menswear, womenswear, accessories and boys clothing departments with the made to measure service also having a sale.

The price guide for the sale is as follows;

Made to Measure Shirt

  • Was £170  Now £120
  • Was £150  Now £100

Men’s, Ladies & Boys Ready to Wear Shirts – Up to 50% OFF

Accessories – Up to 50% OFF

Jackets & Chinos – Now 30% OFF

Selected Items that are on sale;

 

Men’s Jackets

saleoutfitsMen’s Chinos

Chino Trousers

Boy’s Shirts

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Men’s Polo Shirts

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Ladies Blouses

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Accessories

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British Made Shirts – Manufacturing Process

British Made Shirts - Manufacturing Process

Have you ever wondered how British shirts were made and who actually makes them?

We at Grosvenor Shirts are giving you an insight on the process of how shirts are manufactured, we will highlight the steps required to manufacture our very own British made products.

Porters Factory Building was built in 1865 and is known worldwide for its heritage in manufacturing British made shirts, it is also the home of Grosvenor Shirts where we design and continue the tradition of creating all of our luxury shirts, boxer shorts and pyjamas.

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Spring – Summer Preview

Spring – Summer Preview

We caught up with Grosvenor’s Design Director Juan Credidio to talk about the new season and surprises for SS15. 

What can we expect from Grosvenor this season?

We are so pleased with the success of the Grosvenor Blazer, the response has been amazing in London and internationally. For Spring – Summer we will be launching 4 new colours of our Signature Blazers. Stunning and luxurious checked fabrics that we hope will be a big hit with the Grosvenor man.

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New fabrics for our Signature Blazer”

What are you favourite pieces?

I love the nautical looks for Spring, wonderful transitional pieces that I personally will be wearing. We have some great shirts that fall into this trend in plains and prints.

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“Grosvenor Design Director, Juan Credidio’

Are there any surprises in the new collection?

Yes there are some that will give our customers more choice and attract a younger man to our shirts. This season we are introducing our Sports Collection, 15 pieces that stand out as a step in a new direction for us. This collection is more casual with a slimmer fit and details like military inspired shoulder lapels. 

The new SS15 collection from Grosvenor will be in store and online soon. To be the first to hear sign up to our newsletter here.

Q & A with Grosvenor’s Design Director, Juan Credidio

Juan Credidio

What shirt from AW14 do you feel is the most versatile?

The Signature collection is by far the most versatile, with the subtle details inside the collar, under the cuffs and under the front placket, these can be worn formal with a tie as well as casual with some interest.

If you had to pick 3 accessories from AW14, what would they be and why?

I really love the new tie range for Autumn, we work with Vanners (silk weavers) in Sudbury England, and in particular the paisley is my favorite.

The new pocket squares are really great, we have 6 monotone shades that have just arrived and will be in store next week.

I know is still very warm, but I am really excited about the new scarves for this autumn, we have lightweight options and cashmere from Scotland.

How far ahead do you work on seasons and how do you start to work on a new collection?

I work one year in advance, the majority of our cloth is exclusive to us and woven in the 2-fold 100’s Royal Twill, I start designing the cloth 12 months ahead. We have a wholesale collection, so the range needs to be ready to show 6 months before delivery. The same would apply to all of the accessories, ties, silk hanks, belts etc. I am currently working on AW 15.

What is your favorite look from Grosvenor AW14?

My favorite look would be the full outfit; we have just added chinos and blazers to the collection. The chinos are made in lightweight 100% cotton that has a great luxurious finish on the cloth, the blazer is a wonderful shade of navy and made in Super 110’s fine wool. Teaming the chino and blazer with a great casual shirt and adding a pocket square makes a great look.

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What inspires you creatively?

I have always been interested in fashion, even from a young age, in Panama I had the nick name “Fashion” because I always spend so much time and money on the way I dressed. I have a great interest, not only in the fashion industry but I also love interior design and visual merchandising. I can get inspiration in many ways, it can come from visiting cities and observing the way people dress.

Who are your style icons?

I do not have a style icon in particular; I like to take influence from many areas. Coming from Central America, I am not afraid to inject some colour into the collection, but this is always combined with classic styles and shapes.

Grosvenor - 18/19 Jermyn St . London W1 pix and copyright Nick Cunard nickcunard.co.uk

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Q & A with Karl Dunkley, founder & CEO of Grosvenor

founder & CEO of Grosvenor

Jermyn Street Journal exclusively interviewed Karl to discuss being one of the last true British shirt makers left, the Royal Warrant and the future

JSJ The company strapline for Grosvenor Shirts is “Exclusively British” explain what you mean by this?

KD There are many brands in the UK that give the impression that they are British, but have their entire collection made overseas. 90% of our collection is made in our own factory in the UK and we only will add products that complement our collection from Europe, if we are unable to source them from the UK.

 

How important it is for Grosvenor to own a UK factory?

KD Having our own factory is a great advantage, we can control the quality and we have recently just invested in many new machines to improve the quality even more. We are able to produce exclusive ranges in small quantities, giving greater exclusivity to our customers. We are able to support our retail stores and website by making products in very short time scale.

 

JSJ How involved are you with creating the collections?

KD I am less involved in the design process since Juan joined the company in 2004, he has a great understanding of our customers needs and requirements.

 

JSJ Grosvenor Shirts was granted a Royal Warrant last year. How did this make you feel and was it a long time coming?

KD I am extremely thrilled to receive such a prestigious mark of recognition and are honoured to supply HM The Queen.

 

JSJ Aside from Her Majesty are there any other famous clients?

KD We do sell to a wide range of customers, celebrities and other Royal families from around the world. But we do not comment on who there are or what the buy.

 

JSJ Last year you moved from Mayfair to Jermyn Street. Was this something you had planned for a long time?

KD We have always been interested in a location on Jermyn Street, and with the new plans that The Crown Estate have for the Street and surrounding area, the time was right for us to re locate.

 

Grosvenor - 18/19 Jermyn St . London W1 pix and copyright Nick Cunard nickcunard.co.uk

 

JSJ You have recently added a blazer and chino collection, tell me how this came about?

KD The addition of the chino’s and blazers has enabled us to complete the full outfit, we have been working for the last year on designing the perfect silhouette for our customer. Developing new products always takes much longer than we all think.

 

JSJ Where do you see Grosvenor Shirts in ten year’s time?

KD At present we have four overseas franchise stores in Africa and we expect to open more around the world. We are already looking at China and Japan. The new website has started extremely well and this will continue to grow. New products will be added to enhance the collection.

Read more on Grosvenor on The Jermyn Street Journal here http://jermynstreetjournal.com/2014/07/22/grosvenor-shirts-aw14-collection-preview/

Style tips with Altitude

Style tips with Altitude

The sky is the limit for Grosvenor Shirts as they climb London’s O2

This Father’s Day Grosvenor Shirts of Jermyn Street, London, decided to take part in something a little different for the dads.

“We were thrilled to be asked to join in something so unusual” explains Karl Dunkley, Grosvenor’s founder & CEO. “For us it was a good opportunity to give the Dads a little something back”.

2014 Inkling AEG The O2 Up at The O2 Fathers Day 15 June

Grosvenor Shirts demonstrating on how to master that tricky Windsor knot.

As a special treat 20 Dads were invited to climb the O2 and visit the viewing platform at the very top. It was here that the guests were treated to massages, cheese tastings, manicures and some of Grosvenor Shirts style tips on how to master a Windsor knot.

2014 Inkling AEG The O2 Up at The O2 Fathers Day 15 June

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There are no short cuts, lifts or helicopters to get you to the top, therefore the Grosvenor team also had to climb up before the Dads arrived. With safety harnesses, high visibility clothing and questionable footwear we managed to conquer the O2 in 20 minutes with no mishaps.

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Climbing and meeting the Dads was a wonderful experience and something we thoroughly enjoyed. At the end of the day it was great to be back on safe ground and hand out our exclusive Father’s Day goody bags to all the well deserving Dads who joined in.

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