Jermyn Street Journal exclusively interviewed Karl to discuss being one of the last true British shirt makers left, the Royal Warrant and the future
JSJ The company strapline for Grosvenor Shirts is “Exclusively British” explain what you mean by this?
KD There are many brands in the UK that give the impression that they are British, but have their entire collection made overseas. 90% of our collection is made in our own factory in the UK and we only will add products that complement our collection from Europe, if we are unable to source them from the UK.
How important it is for Grosvenor to own a UK factory?
KD Having our own factory is a great advantage, we can control the quality and we have recently just invested in many new machines to improve the quality even more. We are able to produce exclusive ranges in small quantities, giving greater exclusivity to our customers. We are able to support our retail stores and website by making products in very short time scale.
JSJ How involved are you with creating the collections?
KD I am less involved in the design process since Juan joined the company in 2004, he has a great understanding of our customers needs and requirements.
JSJ Grosvenor Shirts was granted a Royal Warrant last year. How did this make you feel and was it a long time coming?
KD I am extremely thrilled to receive such a prestigious mark of recognition and are honoured to supply HM The Queen.
JSJ Aside from Her Majesty are there any other famous clients?
KD We do sell to a wide range of customers, celebrities and other Royal families from around the world. But we do not comment on who there are or what the buy.
JSJ Last year you moved from Mayfair to Jermyn Street. Was this something you had planned for a long time?
KD We have always been interested in a location on Jermyn Street, and with the new plans that The Crown Estate have for the Street and surrounding area, the time was right for us to re locate.
KD The addition of the chino’s and blazers has enabled us to complete the full outfit, we have been working for the last year on designing the perfect silhouette for our customer. Developing new products always takes much longer than we all think.
JSJ Where do you see Grosvenor Shirts in ten year’s time?
KD At present we have four overseas franchise stores in Africa and we expect to open more around the world. We are already looking at China and Japan. The new website has started extremely well and this will continue to grow. New products will be added to enhance the collection.
Read more on Grosvenor on The Jermyn Street Journal here http://jermynstreetjournal.com/2014/07/22/grosvenor-shirts-aw14-collection-preview/